- are savvy media users
- like content made specifically for them, and
- prefer Australian programs over foreign ones.
- are heavily invested in their children's consumption of children's content
- choose programs they consider are suitable and appropriate for their child, and
select programs their child likes.
australian children's content
- is valued by Australian children and parents
- has an international reputation for high quality, and
- exported to all major territories.
AUSTRALIAN CHILDREN'S CONTENT IS AT RISK
AUSTRALIAN CHILDREN'S CONTENT IS NOT SOMETHING WE CAN TAKE FOR GRANTED